After getting a Ph.D. in Human-Computer Interaction, Lennart has spent more than a decade of research on digital game development, games user research, and personalized gameful design. With more than 100 conference and journal publications and a book on games user research, he is a world-renowned expert on gameful design and user experience research for games. Lennart works with clients to understand their business needs for motivating and engaging user experiences and he builds strategies for them to more effectively motivate their users.
Dr. Gustavo F. Tondello, CTO
Gamification Specialist and User Experience Researcher
With 10 years of experience in software engineering and business analytics, Gustavo earned his Ph.D. in personalized gameful design. He brings deep expertise in gamification and a strong creative mindset to the team. He has published many scientific articles on gamification and writes a popular blog about techniques for making everyday interactions more motivating. Gustavo works closely with businesses to create unique gameful user experiences and interfaces that compel, motivate, and engage.