What we do

Gamification

Our solutions use a variety of game elements and techniques which we learned over years of game design and research practice, as well as our own research on gameful design. We work with our clients to understand their needs and help them design solutions that are personalized to their users, rather than generic products, so they can feel really motivated and engaged.

User Experience

Our user experience methodologies can help you better understand your users or potential customers and design engaging experiences. We can also help you test your applications with several proven techniques, which will help you identify the strong and weak points in your product and turn them into actionable improvement ideas.

Our Services

Consultancy

We can help you design gameful applications or serious games, evaluate your existing applications or design ideas, or help you test your prototype with potential users. We have experience designing and evaluation business, health, and educational applications.

Training

We can help you understand and apply gamification and gameful design to your needs, personalize your gameful designs, or help you learn and apply a variety of user experience research, design, and evaluation methodologies.

Speaking

We can talk at your event about gamification and gameful design, user motivation and engagement, user experience, or games user research.

"Gamification should serve the purpose of improving peoples’ lives. We use gamification to create enjoyable personalized user experiences that lead to positive behavioral changes and self-improvement, engaging customer and employee relationships, or meaningful learning. "

"Gamification should serve the purpose of improving peoples’ lives. We use gamification to create enjoyable personalized user experiences that lead to positive behavioral changes and self-improvement, engaging customer and employee relationships, or meaningful learning. "

"Gamification should serve the purpose of improving peoples’ lives. We use gamification to create enjoyable personalized user experiences that lead to positive behavioral changes and self-improvement, engaging customer and employee relationships, or meaningful learning. "

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Who we are

Dr. Lennart E. Nacke, CEO

Gamification and User Experience Strategist

After getting a Ph.D. in Human-Computer Interaction, Lennart has spent more than a decade of research on digital game development, games user research, and personalized gameful design. With more than 100 conference and journal publications and a book on games user research, he is a world-renowned expert on gameful design and user experience research for games. Lennart works with clients to understand their business needs for motivating and engaging user experiences and he builds strategies for them to more effectively motivate their users.

Gustavo F. Tondello, CTO

Gamification Specialist and User Experience Researcher

With 10 years of experience in software engineering and business analytics, Gustavo is currently finishing his Ph.D. in personalized gameful design. He brings deep expertise in gamification and a strong creative mindset to the team. He has published many scientific articles on gamification and writes a popular blog about techniques for making everyday interactions more motivating. Gustavo works closely with businesses to create unique gameful user experiences and interfaces that compel, motivate, and engage.

Get in touch for more information